Why you should do baidu marketing in China?

You should give half of your Marketing budget and energy to Baidu if you want to do the B2B digital Marketing better in china,Baidu is not only a search engine , now Baidu is a Marketing ecosystem , there are more than 100 products or services from Baidu ,and more than 10 of them are suitable for B2B digital Marketing.

In addition to the  core web search product, Baidu  power several popular community-based products. These include Baidu Aicaigou（AI sourcing）, the most attractive B2B E-commerce platform with B2B vertical search engine under Baidu；Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform; Baidu Knows the world’s largest Chinese-language interactive knowledge-sharing platform; and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia. Beyond these marquee productsBaidu  also offer dozens of popular vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. Baidu  power these through their  cutting-edge technology, continually innovating to enhance these services. Over the past few years, rapid mobile adoption has dramatically altered the Internet landscape and opened up tremendous opportunities. In the mobile era, mobile search, maps and app distribution are large scale, powerful gateways that China’s users rely on to connect and discover. Mobile revenue comprised 60% of Baidu  total revenue as of Q1 2016, and mobile search accounted for approximately two-thirds of total search traffic on Baidu. As Baidu grows and evolves in the age of mobile, they are taking mobile search to the next stage by connecting users with both information and services, enabling users to complete closed loop transactions and providing local merchants across multiple industry verticals with an integrated online marketing and transaction services solution.

Baidu App

Baidu flagship app enables users to access Baidu search feed and other services through mobile devices Baidu App offers twin-engine search-plus-feed functions that leverage Baidu  AI-powered algorithms and deep user insight to offer users a compelling experience. It features improved feed display, short videos, smart mini programs, enhanced voice input, text to speech and augmented reality search to better serve users of mobile devices.

Baidu Search

Users can also access Baidu search and other services through Baidu’s other properties and Baidu Union partners. In addition to text inputs, Baidu users can conduct AI-powered voice search, visual search and augmented reality search. Voice search integrates speech recognition and search technologies to enhance the user experience by providing a more natural and convenient input modality to text input. Visual search enables the use of smart phone cameras to capture images and retrieve related content on the web. AR search allows one’s imagination to come alive. For example, popular museums in China create augmented reality clips for historical artifacts to allow museum attendees experience “going back in time” to see the artifacts in historical settings, and Baidu’s AR search allows users to discover and watch these AR clips while touring the museums. Baidu  also endeavor to improve the search experience, through other AI-powered products such as Top 1, to satisfy user queries with the first displayed search result, which Baidu  believe will be an important capability with the adoption of smart devices with smaller screens. For example, a smart device with Baidu Smart Answer technologies can take a photo of a plant or a pet to identify the species and retrieve related information in a digital card.

Baidu Feed

Baidu Feed is a product within Baidu App that provides users with personalized timeline based on their demographics and interests. Baidu Feed complements Baidu core search product, leverages Baidu AI recommendation algorithms and monetization platform, and contributes to user engagement and retention.

Haokan

Haokan is a short video app, offering a wide variety of user generated and professionally produced content often in coordination with multiple platform networks. Haokan allows users to upload, view, search, rate, share, favorite, comment, and follow. Video content creators and curators can distribute their content to build a fan base and receive revenue share for their content contribution.

Baidu Post Bar

Baidu Post Bar is a social media platform that builds online communities based on topical interest. Users can post text, image, audio and video content and reply to original curation, forming valuable discussion groups Baidu Post Bar draws new users through close integration with search and user generated content, and has been a popular platform for celebrity fans, online game players and online novel readers to build communities for topical discussions, especially about current cultural trends.

Baidu Knows

Baidu Knows provides users with a query-based searchable community to share knowledge and experiences. Through Baidu Knows, registered users can both post specific questions for other users to respond to, and post responses to questions posted by others. Baidu Knows is accessible through both desktop and mobile applications. Users of Baidu.com website can also search, read and browse questions and answers by registered users of Baidu Knows. Additionally, Baidu Knows has also invited institutional and personal experts in many fields such as medical care, maternal and child health, education, finance and law to post and address users’ questions.

Baidu Encyclopedia

Baidu Encyclopedia is an online encyclopedia, compiled by experts in specialized fields. It features high-quality columns, such as Encyclopedia of Intangible Cultural Heritage, Digital Museum and Recorder of History, as well as a complete video-based knowledge source.

Baidu Maps

Baidu Maps provides locations, intelligent routing and navigation Baidu Maps aggregates available travel options, displaying route timing and estimated costs. Baidu Maps also offers voice assistant functionality, supporting voice activation, multi-round conversation, and complex commands.

Baidu Union. 

Baidu Union consists of a large number of third-party websites and mobile apps. Baidu  match Baidu  customers' promotional links to the properties of Baidu Union partners. Some Baidu Union partners also embed Baidu  products and services onto their properties. Baidu  allow Baidu Union partners to provide high-quality, relevant search results to their users without incurring the cost of development and maintenance for advanced search capabilities and monetize their traffic through revenue sharing arrangements with us.

Baijiahao (BJH)
Baidu  network of 1.9 million content provider accounts, aggregates news articles, photos, short videos, live videos and augmented reality clips from multiple channel networks (MCNs), media outlets, and other professional sources for our feed product.

In addition to serving individual users, Baidu  also serve as a media platform for online marketing customers. Their online marketing business model is mainly based on a performance-oriented marketing platform for businesses to cost-effectively reach targeted Internet users. Baidu  offer performance-based online marketing services and display advertisements through both organic Baidu websites and their  affiliated website partners (Baidu Union). their  affiliated Baidu Union partners direct traffic to Baidu  by integrating a Baidu search box into their websites and/or by displaying relevant contextual promotional links for their  customers. The majority of their  revenue is derived from performance-based online marketing services, whereby their customers pay on a cost per click basis when their paid-link is clicked through by users. Baidu’s goal is to give their  customers an online marketing platform with a full range of marketing options, an extensive selection of tools for managing their accounts, and data for analyzing and optimizing ROI.