The most common advertising channels in China

There are many ways to advertise in China, including online platforms such as Sina Weibo  Zhihu, and Douyin Obtaining a business account on these platforms is necessary for foreign businesses to advertise in China WeChat shops and mini-programs are also ideal advertising avenues for smaller brands and foreign companies new to the Chinese market . Additionally Baidu PPC is a popular way to advertise in China but requires a Chinese business registration license. It is important to note that advertising in China has its specific regulations and guidelines that businesses must adhere to.

here are some more channels to do advertising in China:

- Douyin (also known as TikTok in international markets) is a popular social media platform for short-form videos and has become a popular platform for influencer marketing.

- Weibo is a microblogging platform that is similar to Twitter, with over 500 million active monthly users.

- Zhihu is a knowledge-sharing platform where users can ask and answer questions. It is a good platform for businesses to establish themselves as thought leaders or experts in their industry.

- Xiaohongshu (also known as RED) is a social media platform that combines user-generated content and e-commerce. It is popular among younger audiences and is a good platform for brands in the fashion and beauty industries.

- Tencent Video is a video streaming platform that is similar to YouTube and is a good platform for brands to promote their video content.

- Search engine marketing (SEM) on Baidu which involves advertising on Baidu's search engine results page, is a popular way to reach Chinese internet users.

Keep in mind that advertising in China requires complying with specific regulations and guidelines set forth by the government. It is important to work with a knowledgeable local partner to ensure that advertising campaigns are created and executed appropriately.