How to use baidu baijiahao to do marketing in china?

Baidu Baijiahao is a content creation platform in China that can be used for marketing purposes. Here are some tips on how to use Baidu Baijiahao for marketing in China:

1. Create a Baidu Baijiahao account: Start by creating an account on the platform and uploading the necessary documents, including your business license and website information.

2. Focus on high-quality content: Similar to WeChat Baidu Baijiahao users expect high-quality and relevant content. Focus on creating content that is engaging, informative, and showcases your brand's expertise.

3. Leverage keywords: Use keywords that are relevant to your industry and target audience to increase visibility and attract more readers.

4. Partner with influencers: Collaborate with influencers or key opinion leaders who are popular on Baidu Baijiahao to promote your brand and reach a wider audience.

5. Use data to optimize your content: Use the platform's analytics tools to track the performance of your content and adjust your strategy accordingly.

6. Engage with readers: Respond to comments and messages promptly and encourage readers to share your content with their networks.

Overall, by using Baidu Baijiahao as a content marketing platform, foreign businesses can effectively reach their target audience in China and establish a strong online presence.