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How a B2B digital marketing consultant help you to expand your business in China?

2023-06-15

As a B2B digital marketing consultant in China my focus would be on helping foreign businesses build their brand and generate leads through digital channels. Here are some strategies I would recommend:

 

1. Conduct thorough research on the Chinese market, including industry trends, customer behavior, and local competition.

2. Develop a comprehensive content marketing strategy to showcase your expertise and build credibility with potential customers.

3. Use Chinese search engines and keywords to improve your visibility in search results, and consider leveraging pay-per-click advertising to drive traffic to your website.

4. Build a strong social media presence on platforms like WeChat which is particularly popular among Chinese professionals and businesses.

5. Consider leveraging industry events and forums to network with potential customers and establish yourself as a thought leader in your industry.

6. Use email marketing and other lead generation tactics to nurture relationships with potential customers and move them through the sales funnel.

7. Work with local partners and distributors to expand your reach and establish a foothold in the Chinese market.

8. Keep up-to-date with the latest trends and regulations related to digital marketing in China including data privacy and cybersecurity regulations.

 

By following these strategies and working closely with clients, I would aim to help foreign B2B businesses generate leads, build relationships, and establish a strong presence in the Chinese market.


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