How to register Weixin official account

Weixin, also known as WeChat is a popular social media and messaging app in China and abroad. It has over 1.2 billion monthly active users and offers various features such as mini-programs, stickers, payments, live streaming and more. If you want to reach a large and diverse audience in China, you may want to create a Weixin official account for your business, brand or organization.

A Weixin official account is a verified profile that allows you to post content, interact with followers, provide customer service and access analytics. There are two types of Weixin official accounts: subscription accounts and service accounts. Subscription accounts are mainly used for content publishing and can send one message per day to followers. Service accounts are mainly used for providing services and can send four messages per month to followers. Service accounts also have more advanced features such as Weixin Pay, location-based services and custom menus.

To register a Weixin official account, you need to follow these steps:

1. Visit the Weixin official platform website (https://mp.weixin.qq.com) and click on the "Register now" button.

2. Choose the type of account you want to create: subscription account or service account. You can also choose between a personal account or an enterprise account. A personal account is suitable for individuals, celebrities or media outlets, while an enterprise account is suitable for businesses, organizations or institutions.

3. Fill in the required information such as your email address, password, verification code and agreement. You will receive a confirmation email with a link to activate your account.

4. Log in to your account and complete the basic information such as your account name, introduction, profile picture and category. You can also choose whether to allow followers to comment on your posts or not.

5. Verify your identity by uploading a copy of your ID card or passport (for personal accounts) or your business license or organization certificate (for enterprise accounts). You also need to provide a phone number and a bank account for verification purposes. The verification process may take up to 7 working days.

6. Once your account is verified, you can start using it to post content, manage followers, access analytics and more. You can also apply for more features such as Weixin Pay, mini-programs, live streaming and more depending on your account type and category.

Congratulations! You have successfully registered a Weixin official account. Now you can use it to promote your brand, engage with your audience and provide value-added services.