To apply for a Baidu advertising account in China, you can follow these steps:
1. Visit the Baidu Advertising website: Visit Baidu's advertising website (www2.baidu.com) and click on the "Register" tab.
2. Create an account: Enter your details such as your email address, password, and phone number to create an account.
3. Complete the Verification Process: You will now need to complete the verification process by providing your real name, contact number, and a photo of your ID card. This step is necessary to ensure account security and prevent fraud.
4. Submit Documents: Baidu will also require you to submit additional documents related to your business, such as a business registration certificate and tax registration certificate. These documents will vary depending on the nature of your business.
5. Wait for approval: After submitting all the required details and documents, wait for Baidu to review your application. The approval process can take anywhere from a few days to a few weeks.
6. Deposit Funds: Once your account is approved by Baidu, you will need to make a deposit to your account to start your advertising campaign.
It is essential to note that the process of applying for a Baidu advertising account in China can be complex, especially if you do not have Chinese language and cultural expertise. Consider partnering with a Baidu PPC agency if you need assistance with the account setup and advertising campaign management.