How to apply a Baidu advertising account for a foreign company

Applying for a Baidu advertising account for a foreign company can be challenging, but it is possible by following these steps:

1. Choose a Local Partner: To apply for a Baidu advertising account as a foreign company, it is advisable to work with a local partner who is well-versed in Chinese language and culture. The local partner can help you navigate the application process and ensure all the required documents are submitted.

2. Prepare Necessary Documents: Prepare the necessary documents for account application, including a copy of your company's business registration certificate, tax registration certificate, and legal representative ID card.

3. Contact Baidu's Sales Team: Contact Baidu's sales team and express your interest in advertising on their platform. You can do this by visiting their website and filling out the contact form or sending an email to their sales team.

4. Submit Application Documents: Submit your application documents to Baidu's sales team, including your business registration certificate, tax registration certificate, and the ID card copies of the legal representative.

5. Wait for Approval: Wait for Baidu to review your application. The approval process can take anywhere from a few days to a few weeks.

6. Account Activation: Once your account is approved, you can proceed to activate it by making a deposit to your account and start your advertising campaign.

It is important to have a local partner when applying for a Baidu advertising account as they can help you navigate the process more smoothly. Additionally, it is crucial to have Chinese language and cultural expertise to succeed in advertising on Baidu. Consider partnering with a Baidu PPC agency to help you optimize and manage your campaigns for optimal results.