How to Set up a Baidu paid advertising account for a foreign company

Setting up a Baidu paid advertising account for a foreign company can be a complex process due to Baidu's requirements and policies. It typically involves additional steps and documentation compared to setting up an account for a domestic Chinese company. Here are the general steps to set up a Baidu paid account for a foreign company:

1. Determine eligibility: Baidu has specific requirements for foreign companies to advertise on its platform. Typically, you need to have a registered entity in mainland China, or you can partner with a qualified local agency that can assist with the account setup process.

2. Find a local agency or partner: To navigate the process and meet the requirements, it is advisable to engage a reputable local agency or partner who has experience with Baidu advertising for foreign companies. They can assist you with the account setup, documentation, and communication with Baidu.

3. Prepare necessary documentation: Baidu requires specific documents to verify the authenticity and legitimacy of foreign companies. This may include a business license, incorporation certificate, bank statements, and other relevant documentation. Work with your local agency or partner to prepare the required paperwork.

4. Register with a local bank: Baidu requires foreign companies to have a local bank account in mainland China for billing purposes. Ensure you have a local bank account and that it meets Baidu's requirements.

5. Account setup and application: Work with your local agency or partner to complete the account setup process. They will assist with submitting the necessary documentation and application to Baidu on your behalf.

6. Review and approval process: Baidu will review your application and documentation. The review process may take some time, and additional information or clarifications may be requested. Your local agency or partner will help facilitate communication with Baidu during this stage.

7. Account activation and funding: Once your account is approved, you can activate it by depositing funds into your Baidu advertising account. The minimum deposit amount may vary based on your specific advertising goals.

8. Campaign setup: With your account activated and funded, you can start setting up your paid advertising campaigns on Baidu. Define your targeting options, ad formats, bidding strategy, and ad creatives based on your marketing objectives.

Please note that the process and requirements for setting up a Baidu paid account for a foreign company may evolve over time, and it is important to work with a knowledgeable local agency or partner who can provide up-to-date information and assistance throughout the process.